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TO LAUNCH

25 / 09 / 2012

TO LAUNCH: meaning and examples

Good morning.

Today's word is: TO LAUNCH (verb)

Meaning: to present a new project, initiative, or a product to an audience.

Example 1:
We will be launching the presidential campaign next Thursday evening, with a party at the Gilmore Hotel.

Example 2:
The marketing manager wants to launch the new soft drink flavour by giving out free samples.

Launch can also be a noun.

Example 3:
There were around 15 reporters at the book launch, so we will expect some good reviews in tomorrow's newspapers.

Enjoy your day!

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